Students enter their collegiate years filled with excitement and hope for what the future will bring. At MSOE everyone is encouraged to rethink what’s possible, and that sentiment is at the heart of the university’s new brand strategy.  

MSOE’s vision statement challenges us to set the standard for preparing leaders to solve the diverse technical challenges of the 21st century. Our method of learning by doing is our distinction: it is how we teach, how we learn, and how we serve. This approach to learning makes our students ready now as well as prepared for the future. We challenge our students to go beyond what’s possible.  

“With our new brand strategy, we are telling our story in a more compelling and cohesive fashion,” said Dr. John Walz, president. “We are building on the history of MSOE and carrying our momentum forward.”  

The new brand was developed from qualitative and quantitative research with students, faculty, staff, alumni, prospective students and MSOE Regents. It is based on key points of differentiation that came through consistently across audiences and also aligns with MSOE’s new mission, vision, values and strategic plan.  

“From day one, our students work through real-world problems side-by-side with faculty who are proven leaders in their fields,” said Saj Thachenkary, vice president of marketing and community engagement. “The MSOE brand needs to convey this dynamic educational experience across all communications and strategically position MSOE among the top colleges and universities in the world.”