Technical Sales Workshop for Professionals

The role of the technical sales professional is evolving at an accelerating pace.  Global competition, increased comfort with online purchasing, and the constant barrage of communications make it ever more challenging to stand out from the crowded competitive field.  

Successful technical sales professionals need the tools and skills to get prospective buyers’ attention, determine buyers’ needs and objectives, succinctly articulate value propositions, and navigate complex purchase approval processes to close the sale. 

Through a combination of lecture, break-out group exercises, and Q&A, this course will provide the frameworks and practice opportunities to learn effective strategies that build customer relationships, close sales, and grow revenues.

Workshop Benefits include:

•  Building networking & prospecting confidence to help build your influence and reach
• Discovering and using new tools to identify customer needs  
• Learning how to navigate complex accounts, handle objections, an gain approvals to close sales more quickly
• Developing value propositions that stand above your competitors to win business in a crowded market
• Adapting your presentation to the appropriate stage of the sales cycle and specific audience
• Leveraging your customer base to expand shares of wallet with existing customers and grow your customer list   
• Access to personalized feedback, MSOE best practice sales toolbox and proven techniques
• Reduced selling cycles, expanded relationships and closing more business

Course Details

Date: In-person - Tuesday, May 21, 2204
Time: 8:00 am – 4: 30 pm  
Location: MSOE 
CEUs: 0.8 | PDHs: 8
Price: $995

This workshop can take your sales skills to the next level whether you’re a seasoned sales pro or new to the field. Learn new skills through lectures and course materials. Practice with a peer group using exercises and roleplay.  Get personalized feedback from peers and experts in the field.  And come away with a new MSOE sales toolbox to help you thrive. 

Who Should Attend

• Sales engineers and technical sales professionals
• Individuals with technical background and relevant work experience in sales
• Individuals who desire to get better at selling their ideas and influencing others

About the Instructor

Sean Ebert is a former President and senior executive from the Madison Industries portfolio, one of the largest privately held companies in the world.  Sean has held leadership positions spanning many facets of business, including sales and marketing, engineering, and operations.  Sean is passionate about continuous learning as a competitive advantage and enjoys sharing his knowledge and experience with learners through interactive courses and workshops.