Marketing is a fundamental aspect in all businesses. The Bachelor of Science in Marketing program helps students understand the importance of gathering information about customer needs and delivering value-added products through professional communication channels. The program provides a strong foundation in developing brands, managing customer expectations, collecting and analyzing marketing and consumer data and creating an integrated marketing communication plan. Our graduates work in ad agencies, in-house marketing departments, sales and much more. With a B.S. in Marketing from MSOE, graduates understand all aspects of business and begin contributing to industry immediately upon graduation.